Houston-Design-Company. Design-company-in-Houston

Aerow Wind

brand objective
Our goal was to elevate Aerow Wind's brand from a small wind energy startup to a serious and professional company capable of landing and handling large government contracts.
industry
Renewable Energy
industry
Brand Strategy
Naming
Logo Design
Brand Identity

BRAND CHALLENGE

With the insights discovered through our Heart-to-Bark™ process, we were challenged to create a brand identity that felt professional, experienced, efficient, innovative, and secure in order for Aerow to land new contracts.

BRAND Solution

With their ideal customer being a government worker in the state's department of energy, we set out to understand what made them choose a particular wind provider over another. We found that security was their biggest concern, which led to picking dark blue as the primary color as a symbol of trust.

To visually marry both the company culture with their ideal customer, we designed a brand identity that captured the spirit of wind and Aerow's innovative culture, while feeling secure, mature and capable of working with the government.
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