The previous brand identity was not working for Goodray because it didn't capture the company's culture. We had to rethink the entire brand from scratch and find a solution for the original logo.
First, we had to understand the culture of Goodray to define it, and then capture it into a new brand identity lead by a recognizable mark.
The brand identity revolves around the use of a dynamic "Ray" and a vibrant color palette that gives life to the youthful and "electric" culture of Goodray Solar.
The logo is designed to be read as both a lowercase and uppercase 'G' through the use of the ray. By achieving simplicity and distinctiveness in the mark, we ensure that the logo will work across a broad range of applications for many years to come.